Facebook provides an enormous opportunity for businesses. One of the best ways to create a flurry of activity around your Facebook presence is to run a Facebook contest.
There are many ways to go about running a successful Facebook contest. No matter the route you choose, there are several ways to ensure it runs smoothly. First and foremost, set out with a goal in mind. Maybe it’s more likes on a video or a photo. Perhaps it’s passing a “like” threshold on your overall page. Or it could be just to have more people enter the contest to interact with your brand. No matter the purpose, having an end goal will help make your contest results more measurable and guide you to a more successful contest.
A huge step to having a successful contest is to work within the guidelines of Facebook. The social network can be contest-friendly, but they do have rigid standards you must follow when hosting a contest. Choosing to ignore them can get your contest shut down.
Once you’re up and running, using paid Facebook media to drive your contest’s reach can help you be more successful. The media spend does not need to be large to drive many views and clicks to your contest.
Finally, it’s important to incorporate contest promotions into your Facebook content calendar. There’s a thin line you must walk between letting people know about the contest and bombarding their newsfeeds. Tread carefully when planning posts. One a day is a good start, with the potential for more as the contest closes.
By following these guidelines, you can begin to have success with your Facebook contests. Of course, it is helpful to start and then make adjustments along the way or to use your learnings for future contests. Feel free to contact us to learn more strategies for using Facebook to market and grow your business.