A recent Hubspot article reports an interesting fact:
“By spending as little as 6 hours per week, over 66% of marketers see lead generation benefits with social media.”
If you would have told a marketing expert thirty years ago that you could increase lead generation in six hours, he would have laughed at you. Social media marketing is opening new doors and creating new opportunities for businesses that don’t have a lot of time or money to spend on marketing.
The aforementioned statistic, however, may be a bit surprising to those who browse social media daily. Social media websites, particularly Facebook, have a reputation for being time-consuming. So, if people are spending too much time browsing on social media, how can businesses use it as an efficient marketing tool?
Plan a strategy
Without a set strategy, marketers will have no target goals when managing the social media account. During strategy discussions, businesses should decide the following factors:
- How much time and money will we invest in social media?
- Which specific platforms will we use?
- What is our target audience?
- What type of content will we post?
- How will we interact with followers?
- What is our brand voice?
When marketers have a set strategy, they’re much more effective in posting content and interacting with potential customers. But without a plan, they’ll be browsing social media aimlessly.
Delegate tasks and responsibilities
If 10 employees have access to the social media account, businesses are much more likely to exceed the 6 hour weekly time investment. But if two employees are in control of the account, they’ll use less time and will use it more efficiently. Give marketers specific tasks and goals so they’ll spend their social media time wisely. Cut off access to other employees who would just be playing with the account.
If businesses are set on the 6 hour maximum, marketers will have to be very motivated and focused. An example of a method that might make marketers more efficient is thePomodoro Technique. The quintessence of this technique is to focus on one task for 25 minutes, and then try to improve your performance each day. A method like this can motivate and challenge your marketing team.
These tips should make your social media marketing practice more efficient and effective. If you would like more information about social media marketing, contact us.