It’s no secret that setting up a Facebook business page is smart move. After all, with 1.44 billion monthly users, Facebook delivers a demographically diverse audience. But if you think you can just throw a business page up and watch prospective customers role in and “like” you, you’re mistaken. An effective page requires some effort, both in setup and maintenance.
Welcome to the first of our two-part series to help you create a better Facebook business page. Whether you already have one up and running, or you’re in the process of creating one, the 8 tips we’ll share in this series will be helpful. Here in Part 1, we’ll discuss four tips related to setting up your page. Of course, if you already have a business page, you can still make the applicable changes.
1. Add a recognizable and appealing profile picture.
The best profile picture is one that’s easily recognizable. A good choice is your company logo, if it’s easily recognizable after being shrunk down to 160 X 160 pixels (the size of a profile picture when displayed on desktop computers). If your logo isn’t recognizable at that size, consider cropping the logo image to focus on a portion that is still recognizable as a profile picture. If you’re a solopreneur, a good quality headshot is a good choice for your profile picture.
2. Choose an attractive and engaging cover image.
In addition to a good profile picture, you’ll also need an attractive and engaging cover image. That’s the large (851 X 315 pixels) image that takes up most of the space above the fold on your Facebook page. This is one of the most critical elements of your Facebook business page because it’s akin to the window display of a brick and mortar storefront – if it’s ugly or boring, it won’t generate interest. So be sure to choose one that’s high quality and engaging to your visitors, like the one from Chevrolet’s Corvette page.
3. Place a call-to-action (CTA) button to your cover photo.
The call-to-action has been an essential element of online marketing since online marketing began. In December of 2014, Facebook included the ability to add one of seven CTA buttons to your business page cover photo. This feature allows you to link your CTA button to whatever URL you choose, and you can change it to suit your needs whenever you wish.
4. Make effective use of the ‘About’ section of your page.
A frequently overlooked part of Facebook business pages is the “About” section. A preview of it appears on the left side of our page just below your profile picture, and it’s one of the first places people will look at when scanning our page. This preview information will help visitors decide whether to Like your page and engage further. You can optimize that preview by writing brief, yet descriptive, copy in the “Short Description” section of the “About” tab.
We hope you’ve found the information we’ve shared so far useful, and encourage you to watch for Part 2 where we’ll discuss four tips that apply to the ongoing maintenance of your fan page. Meanwhile, to learn more about how you can leverage social communication to establish better relationships with your customers and prospects, contact us online or call 303-302-1008. You can also find us on Facebook, Twitter, Google+, YouTube, and Pinterest.