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How to use social media to build a customer base

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Building a solid customer base is extremely important to any business venture, and it is also extremely difficult. Thankfully, though, the rise of social media provides entrepreneurs a wide new playground to work with, but how is one to utilize these tools to their fullest capacity? Here are a few ways to get started.

Start a blog.

Blogging for your business can serve many different purposes. First, and perhaps most importantly, it helps potential customers get to know your service or product and the many different ways it could benefit their lives. Secondly, it shares a narrative with potential customers which can create in them a sense of passion for your endeavor.

Tweet about it.

Twitter is a great way to have conversations with customers and potential customers about your business. You can receive feedback, answer questions, and even let the personality of your company (and by extension, you) loose so that customers feel like they’re talking to an actual person and not just a corporate talking head.

Create a Facebook page.

Facebook is especially useful for local businesses looking to build a base within a certain geographical area. Through Facebook, you can inform customers and patrons of deals and events going on through your business. Building a social network through your community can create a sense of camaraderie in people with your business at the center.

Spread the word.

With social media, you don’t have to purchase thousands of dollars worth of advertising in order to get your business out there. Social media provides a huge word-of-mouth platform. If you deliver a quality product, people will talk, you just have to let them know where to find you. Things like link exchanges with similar but not competing businesses will help people find you in the first place.

When used the right way, social media is brilliant in drawing more customers to your brand. Endeavor Social Media can help with building a plan that is right for your business.

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On August 13, 2012
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