Online social interaction has become a force. Online communities have become places for people to interact with people, friends and strangers alike. A few years back, a study was published in the New England Journal of Medicine. According to this study, social interaction might have more of an influence on our behaviors and lifestyles than we might otherwise believe. The study looked specifically at obesity, but the results can translate to other things including smoking, drinking, happiness, and depression. If your friends are obese, your risk is 45 percent higher. Even your friend’s friend being obese increases your risk 25 percent. Surprisingly, even your friend’s friend’s friend’s obesity brings up your risk 10 percent, even if you have never met this person.
Why would any of this matter when it comes to social media marketing for your business? The study also found the connection between people socially is more important than the actual geographical distance. Even having friends in another country with whom you interact regularly through social media creates that link. People also interact in online communities because they know forming connections with others can be a beneficial practice. One man created an online community where people can encourage others as each works to maintain a healthier lifestyle. This community is composed of people who otherwise may not have met, but through this online group, they were able to form meaningful relationships and encourage each other along the way.
As a business owner, it is important for you to understand the benefits of online communities. When you connect with one person on Facebook or have people tweeting about your company on Twitter, you are actually connecting with more than just the people originally reading your message or posting something about you. It is the domino effect of influencing one person who then influences another person, and the message eventually gets carried to a variety of people.
Here at Endeavor we want to make sure you efficiently use all your social media resources. Contact us to learn more about how you can more effectively use social media to help your business flourish online.