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Social Media Marketing: Where to Start

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The world of social media marketing is getting surprisingly vast. Dozens of social networks exist, each one offering its own benefits to business owners and individuals alike. Even if you have a little experience on Facebook or Twitter, choosing a social network for your business isn’t a simple process. Use this quick guide to learn more about popular social networks and how to get started with your first campaign.

Different Kinds of Networks

Most social networks seem similar, but they all offer very different benefits. For example, Pinterest and Instagram both focus on social image sharing, but Pinterest has a mostly female audience. This creates a very different environment and allows different categories to shine brighter than others. On Pinterest, users are more likely to interact with photos of crafts, food or fashion. On Instagram, which focuses more on personal interests, people are more likely to interact with photos of people or art.

Understand the benefits of each network and learn more about the audience before using it as a cornerstone for your marketing campaign. While some industries may see success with Pinterest-based ads, that doesn’t mean you will be successful.

What to Do on Social Media

Regardless of the network you choose, there are some steps you will need to take to ensure that your social marketing campaign is a success:

  1. Create a keyword-rich profile
  2. Update or post content at least three times per day
  3. Use paid services to ensure more people see your content
  4. Include links to your profile on your website
  5. Interact with people directly on the network

By following these simple steps, you can easily build a strong campaign on any network. Over time, you will get the following you want and have plenty of opportunities to entice people to buy your products or visit your site.

To learn more about social media marketing, please contact us today.

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On August 26, 2016
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