Some of the top blog sites on the web have content that strongly connects with audiences. There are very popular educational blogs about topics ranging from becoming better at customer service to learning digital photography. It’s easy to find blogs that are light-hearted and blogs that offer in-depth analysis of serious topics.
Social media marketing requires great content that resonates with audiences.
Not a “One-Size Fits All” Approach
Writers are able to communicate a specific intent and add new dimensions to their work through creative approaches. It’s amazing to consider all of the possibilities for communicating an idea. In many ways, writing is like composing a piece of music or painting.
Real Writing for Real People
Content for real viewers often respects people’s perspectives and allows readers to draw their own conclusions. Interpersonal communication and the ability to communicate through writing are valuable skills in workplaces, as people seek to understand each other. Good writing is crucial for problem-solving and can help build relationships.
In some instances, people write rich, detailed descriptions, and at other times, writing doesn’t need to communicate everything. Sometimes authors let the reader’s imagination fill in what is left unstated. The value of thoughtful storytelling cannot be underestimated.
People consider nuances as they read and write. The beauty of creative writing is that it has the potential to communicate ideas in unexpected, different ways. Writing for social media connects with our experiences, memories, culture, and knowledge. Done correctly, it will entertain, inspire, educate and convince.
The Unique Aspects of Writing for Social Media
Speaking and writing provide different opportunities for people to learn from, or understand, one another. Content made for people offers ideas for people’s minds to chew on. The details in writing may get lost in a spoken conversation. Perhaps one of the most interesting aspects of the written word is that it may seem more personal at times, compared to speaking with people. With writing, it’s almost as though the minds of the reader and author are connecting in ways that may go beyond immediate situations.
It’s relatively simple to spot some of the robotic writing on the web (such as chat bots or spam). In contrast, high-quality content is less likely to be ignored. Quality content may relate to specific events, real situations, or trending ideas. Writing for social media may describe topics in ways that evoke scenes in the mind. Some great content engages people and encourages lots of responses.
Readers like to spend time with content that has a human quality. Writing often reflects and influences how people think. The ways people communicate may evolve with technology, but certain aspects of connecting stay the same.
If you would like to learn about meaningful approaches to social media marketing for businesses, contact us.