If you communicate with leads and customers through LinkedIn, then you’re likely a power user of many areas of the site. However, if you aren’t taking advantage of LinkedIn ads, then you could be missing out on valuable opportunities. Here are several tips for creating successful ads on LinkedIn.
Target your ads appropriately. Much like other social media ads, you have the ability to target your ads to various sectors within the site. Don’t waste your money targeting large swaths of users. Be specific and target people you know would love your products or services.
Make sure to do split testing. Don’t stick with one ad. Even when you finally launch a campaign, you should always take an opportunity to learn what works and what doesn’t design several ads to go out to several different audiences and switch them up to measure the effectiveness of each ad in each target market.
Budget your spending. By now, we’re all familiar with the PPC or PPM methods of buying ad space online, so there’s no need for a tutorial. However, smart advertisers know that it’s not always about much you spend, but where you spend it. Highly targeted ads will yield more clicks for less money.
Create a killer landing page. Don’t forget to follow through with the ads. If you don’t have a great landing page, then you’ll lose perspective leads right out the gate. Expect high bounce rates if you don’t have a well-done landing page.
LinkedIn ads function very similarly to ads on Facebook, you just have a more business savvy crowd, which is perfect if it’s your aim to connect with professionals.